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A decade ago, the question to me was: how to design a logo? At that time, just worked as a freelance, want to find a way to solve the thorny problem. The answer is always telling me: the logo should be concise, easy to recognize, formal beauty, consistent with positioning and other theoretical methods, but also a bunch of examples of big brands and some of the absurd logic. And still, no one tells us how to design a good logo.
Understand what a good logo is?
Logo for the audience is an image, performing the brand of the product. Rather than abstract derivation logic, it could intuitively see what it is; the audience will never look at the design specification to understand the meaning of the logo. Therefore, as my point of view, For good logo design is: can understand, remember, assist in communication.
Here we look more carefully about how to work a subtle logo?
In the first step, what is the message clearly logo to be conveyed before design?
The purpose of the design is to spread. So the design must first solve the communication questions: what information we want to communicate to the user.
The answer is brand names are always a priority message.
For the logo, make yourself clear. The custom sense is the most important if this logo can match any brand name, then what is the meaning of his design? While users remember the brand name, they also need to remember the graphics, but also increase the cost of publicity, although some big brands will use this way, the brand is in different times, success is easy to cover up failure.
The second step, how to design more effective?
Clear logo the information to be transmitted, you can make the design correct. The correct image is the brand super symbol, but understand is not enough. How to design to really add points, auxiliary communication?
The answer goes for creative design to make communication easier.
Hundreds of millions of brands exist in the world we live in, and hundreds of millions of logo, want to jump out of the same category, there must be ingenuity. Creative and interesting ways are sure to make people feel funny and smile; such design can be impressive without recurring.
And then how to design the brand Logo, of abstract nouns?
Many brand names belong to the new word, different from apples, bananas, and other nouns, can be symbolic design, then how to design to make people understand it?
Then you can start from three directions: using the name characteristics transformation, starting from the industry, products, or for the brand selection mascot, on behalf of brand communication.
And so, the idea of designing the right logo is to determine the information to be transmitted-the information to be transformed into a concrete image-to design the image interesting.
Any can not understand but can be interpreted as everything; the design of spiritual feelings are difficult to work. Aesthetic is very important, aesthetic indispensable; many excellent logos have also won domestic and foreign design awards. But communication is more important. The design is business behavior; no one will feel your artistry in front of your logo. The purpose of design is always to be remembered.
Above all are theoretical rules for how an excellent logo should be. Do you want to make a logo for your own? Then look more further this post. Here an online logo maker would introduce to you for practice.
DesignEvo is a handy logo creator for everyone who is looking for a useful tool for making logos.
With this tool, you can edit a logo in mintues in 3 simple steps, namely choosing a template, and then customize at your will upon the template you choose, finally to export the files.
So why should you try this tool? Since it is the web-running tool, so you can access it from your browser. As it provides quite huge stock of template and element, so you directly use the resources to save your searching time. Besides, you can share your logo with your followers on the most popular social media channels to ask their suggestions for exposure and interactive.
Wish you can get some inspiration from this post. Also, you would find how convenient DesignEvo is once you try this tool.